Top left is the length in centimetres. The top row converts it step by step to the right: cm → m → km. In the bottom row, the left card goes from cm to km in one step, and the right card turns the metres back into centimetres. Each card shows whether it divides or multiplies, such as "÷100" or "×100".
To a bigger unit you divide; to a smaller unit you multiply
A metre is 100 cm. Writing 350 cm in metres means splitting it into groups of 100 cm and counting the groups. 350 ÷ 100 = 3.5, so it is 3.5 m.
350 cm and 3.5 m are the same length. Counted in a bigger unit, it takes fewer of them, so the number gets smaller. Counted in a smaller unit, the number gets bigger. That is why converting to a bigger unit is a divide, and converting to a smaller unit is a multiply.
The bottom-right card on Board 1 turns 3.5 m back into centimetres. It shows "×100" and gives 350 cm again. One pairing such as "1 m = 100 cm" fixes the direction: 3.5 m holds 3.5 metres, each metre is 100 cm, so 3.5 × 100 = 350 cm.
Chaining two steps multiplies the factors
The top-right card converts metres to kilometres. A kilometre is 1,000 m, so it shows "÷1,000", and 350 cm is 0.0035 km.
The chain divides by 100 (cm → m) and then by 1,000 (m → km). Dividing twice like that is the same as dividing once by 100 × 1,000 = 100,000. The bottom-left card, cm → km (in one go), shows "÷100,000" and lands on the same 0.0035 km. However many units sit in between, the overall factor is the product of the factors along the way.
You can pick different units inside a convert card, and its swap button (⇄) reverses the direction of the conversion.
Area: both sides get ×100
For length, 1 m = 100 cm. For area, 1 m² is 10,000 cm². Board 2 shows why it is not 100.